Content advertising platforms (CSPs) are the industry’s front-runners for ad buys, with Google and Facebook being their main competitors.

But the competition has recently intensified, as new platforms such as Facebook-owned Zalora and content advertising platform Zalva have begun to make waves, both through partnerships and acquisitions.

We’ve compiled some of our own insights into what the CSPs and their competitors are doing, with a particular focus on their upcoming advertising campaigns.

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