The term “b2bs” is a term for the advertising services provided by digital advertising platforms such as Facebook, Google, Twitter, Amazon and others.
In the past year, many big companies have begun to expand into the b2b space.
Now it appears they’re getting some serious competition.
According to data provided by market research firm Euromonitor International, the number of digital advertising companies (the “boutiques”) has more than doubled over the past five years, from around 200 to nearly 1,500.
But there are still a few things to keep in mind: The b2bs industry still represents just 0.2% of the U.S. market, and a big chunk of the new entrants are only now getting started.
Boutiques are companies that advertise on the main Facebook or Google platforms and are not owned by the company, and their main goal is to offer products and services that are similar to those offered by Facebook or other platforms.
“These businesses are a lot more about advertising than just buying advertising,” said Mark Jorgensen, co-founder of ad agency Wieden + Kennedy and a consultant on advertising.
“They’re trying to make a mark on the marketplace and build brand loyalty with users.”
So far, these businesses have been able to attract a lot of new advertisers.
In 2015, Facebook had more than 2.5 million paid users, while Google had more 678 million.
But some b2BS businesses are now making serious headway in getting the word out.
One b2B platform, GoDaddy, says it has more subscribers than all of its peers combined, including Twitter, LinkedIn, YouTube and other major brands.
Google is also starting to see more success with its ad platform, Google Adwords.
But the biggest b2Bs in the market are probably YouTube, which is already the most popular platform for advertising in the U, according to research firm comScore.
And it’s a trend that’s not going to stop anytime soon.
As companies become more and more active in the bing space, there will be more b2bers to come.
“These are not just a few startups, they’re going to be an increasingly important part of the industry,” said Jorgenson.