The WalMart will be launching its new Outdoor Advertising Platform this year.
The platform will be launched in 2017 in partnership with outdoor advertising powerhouse, iSpot.
iSpot will create and manage outdoor campaigns for brands and retailers.
The $12 million, six-month contract will allow Wal-Marts Outdoor Advertising Solutions to reach a broad audience, with advertisers interested in more than just outdoor advertising.
The company says it will focus on digital and mobile ad spending.
According to Wal-mart, the Outdoor Advertising platform will feature the company’s largest digital audience, a platform where brands can easily upload, edit, and distribute their outdoor advertising content.
The online platform is expected to be used by a number of outdoor brands, including Wal-marts, Target, and JCPenney.
The service is expected add more than 1,000 advertisers to its platform, including companies like Apple, Nike, and Coca-Cola.
The Outdoor Advertising Solution will also offer a new online advertising platform where the brand can publish and distribute outdoor advertising videos and videos of their own content.
It will be offered in partnership between the brands that use the platform and brands that subscribe to iSpot’s outdoor advertising platform.
Wal-mart will continue to provide access to its Outdoor Advertising Services platform through its outdoor advertising network.