Madurai, India: Cossetes have been a part of the Indian advertising landscape for decades, but now, with the advent of Cossettes, the ad platforms are making the business mainstream.
Cossettes are small, portable devices that sit inside of a Cossetter and are used to deliver personalized and targeted advertisements on smartphones, tablets and televisions.
“These devices have a great deal of potential and are very popular with marketers as a way to deliver their brand messages without spending time and money on advertising,” said Shri A.S. Raman, COO of COSSETES.
The startup was founded in 2012 by a group of entrepreneurs who were looking to take their product and make it available to consumers.
Raman said Cossets are used by more than a dozen companies, including Pepsi, Walmart, Adidas, and Nestlé, as well as government agencies.
Its also used by governments in India and in several other countries, including the United States, the United Kingdom, France, Japan, Australia, Canada, and South Africa.
Raman said that the Cosses can be used in a variety of ways.
For example, the company said, it can be placed on billboards, banners, and even inside the body of a car, as an interactive billboard.
Other applications include an ad unit, which has a mobile app, a COSSette and a web portal.
According to Raman and COSSetes co-founder and CEO Rajendra Rajaraman, the COSSettes will be available in more than 100 countries.
Advertisers will be able to use the CASSETES for any number of different purposes, such as promoting specific products, promoting events, and creating campaigns for social, political and cultural messages, said Raman.
However, the most important application will be the COSETES, said Rajaram.
The COSSets are able to provide advertisers with customized content and will be used to provide targeted ads.
Once the COSTs are in place, advertising can begin, said the CODESC founder.
It is estimated that by 2022, about 10 million COSSETS will be sold, with around 70 percent of those being sold in the United Arab Emirates and the Middle East, according to Ramasan.