Influencer Advertising Platform is expanding its portfolio to help the NHL promote their brand.
The company has partnered with brands including The Ringer, ESPN, NBC Sports, Bleacher Report, and Sports Illustrated.
The NHL has been the subject of several high profile investigations by the NCAA and the NBA, among others.
A deal with The Riveters is expected to be announced soon.
NHL owners and partners are expected to announce their first-ever NHL-branded sponsors on Tuesday.