Facebook is taking a page out of Google’s playbook by selling its own advertising platform for $3.2 billion.
The company announced the acquisition of Facebook’s advertising business earlier this month, which could be worth as much as $10 billion, as it attempts to grow its user base and make more money from its advertising products.
Facebook’s AdWords program allows users to create and share ads for products and services, including games, movies, and music.
The Facebook acquisition of AdWords has been rumored for months, with the Wall Street Journal suggesting that Facebook will sell the platform to Google in a $2 billion deal in late October.
Google already has a dominant position in the ad business, with more than $100 billion in ad revenue.
Facebook, however, is now competing with Google’s ad products and the services of rival Facebook-owned social network Instagram, according to a report in The Wall Street JournoPros.
The acquisition of the Facebook ad business could help Google expand its reach in the world of online advertising, where advertisers have grown increasingly wary of Facebook in recent years.
Facebook will be selling its ad products, including its mobile ad platform, to Google for $2.5 billion.
Google’s AdSense platform and its other revenue streams from the ad network, such as video, ads on its website, and sponsored posts, will continue to be sold to advertisers.
Facebook has been aggressively growing its advertising business.
The social network reported that it earned $13 billion in advertising revenue in the second quarter, compared to $7 billion in revenue in 2014.
Facebook said in its earnings call on Thursday that it has sold more than 1 billion ads on the platform in the last two years, more than any other platform.
Facebook plans to use its new advertising platform to sell its own services, as well as its video content, its music service, and other services.
The new platform will allow advertisers to create their own ad products with content, images, and video.
Advertisers will be able to buy their ad impressions, as opposed to creating their own ads and running them in a mobile device.
Facebook is also developing an app that will allow users to share video ads.
“With Facebook’s acquisition of an ad network that has over a billion users, advertisers can now share videos with more users, which is an important step toward building out an entire ad ecosystem around video,” Jeff Bezos, CEO of Amazon, wrote in a blog post.