AdSense has signed a deal with Pinterest to let users create and share ads using their Instagram accounts.
The agreement, which also lets users search for products on the platform, is the first time AdSense will allow users to buy advertising.
AdSense previously allowed users to create ads for businesses that have partnered with the platform.
Pinterest, which has a strong reputation for creating ad-free content, is also expected to be a major player in this space.
Pillow and other products with ads, like the popular bedding pillow, will have to wait until 2020, according to the terms of the deal.